From social issues to LMAO comedy, Watchable editors crawl the internet to bring the best videos. Queue up a playlist and kick back.



May 2016


Melvin Hale
Gretchen Bice
Sergio Ortiz


In a cluttered pool of video streaming services, very few can compete with the likes of YouTube, Netflix and Hulu. Watchable was no exception. In the 5 years it's existed, viewership has been low. More importantly, they're failing to keep the few viewers they have engaged. And even less come back for more.

So through the leadership of the Watchable Creative Director, Melvin Hale, SOMO partnered to help in better promoting what truly is fantastic content. Which meant a complete overhaul to the brand, UX and UI. No minor task.

For our part, we focused on bringing the mobile experience to life.