It's been an interesting week, peering into the happenings of SXSW in Austin, TX. Seems like a lot of the buzz has been around VR; with a few shops taking the time to showcase their latest attempts at bringing VR to the masses.
A few of those that have surfaced that seem to have the highest opportunity to catch on, are, to no surprise, associated with big brands and big experiences. Here we'll introduce three of those: Six Flags' New Revolution Virtual Reality Coaster, the Happy Goggles from McDonalds, and yet another Star Wars phenomenon in the making "Trials on Tatooine."
Six Flags' New Revolution Virtual Reality Coaster - In a partnership with Samsung, Six Flags is promising to bring a unique, 360° experience to each rider of their VR coasters. Each rider will see the world, and experience the ride as fighter pilots while wearing their VR goggles. Not sure how I feel about this one. Isn't one of the joys of riding a coaster in seeing the world around speed by and flip in ways we never get to experience?
Happy Goggles by McDonalds - Happy Goggles are an attempt by McDonalds to evolve the iconic Happy Meal into something even more irresistible. DDB Stockholm developed the strategy, design and packaging of the new box. This is a great example of leveraging a brand, and evolving it in a way that honors the original intent while giving it more relevancy to today's audience.
Star Wars: Trials of Tatooine - And finally, the Experimental Team at Lucasfilm - ILM and Magic, bring to us a new Star Wars experience that promises to engage and immerse gamers into a room-scale, 360° experience that puts you in the middle of battle. The game will come to us via the HTC Vive and keeps the spirit of Star Wars alive — in an even more personal way.
Just a few examples of what I've seen over the last few days, proving that the outlook for VR seems very promising.
Coined in 1982, the first realizations of this science were unveiled in the mid 80's. And while it's remained a buzzword for years, it seems that 30+ years later, it is finally picking up steam. Very excited about the possibilities.