IDEO is a world renowned shop of innovation, that simply solves problems for their clients in unique ways. Over the years, IDEO has set the standard for what it means to imagine new possibilities. They've been a guide post for me over the years. Secretly peering into their catalog of ideas...soaking in all the genius that is pervasive in a company that never settles. IDEO is a great example of how even the good can be contagious. And people like Jim are a great example of those who spread the positivity.