IOT gives rise to intelligent & personalized design.

For those of us who have the great luxury of imagining for a living, we can agree that it comes with an equal amount of joy and frustration. One of our realities as designers is that design just happens to be one of the few careers where plenty of people have an opinion. And sometimes, to a detriment, choose to share those.

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Marketing has gotten so generic that it's boring. But there's hope!

I'm sitting at the Digital Summit in Dallas this week and it occurred to me that we, as marketers, have developed a marketing approach that is killing creativity.

Now I'm not saying that we were wrong many years ago when we turned to science and data to help validate our creative. I'm just saying that it is now officially out of hand!

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